DISPLAY DESIGN - SAINT LAURENT
An autonomous display designed for Saint Laurent Paris. The display is inspired by several aspects. The first aspect is the philosophy of Yves Saint Laurent. According to Yves Saint Laurent, the fashion that he made was art and decorated his boutiques the way art galleries were decorated. From this aspect, the basic form of a museum sign emerged..
The second aspect is a kaleidoscope. The surface distribution, the see-through, the lines and the reflection of the kaleidoscope are design elements which are also reflected in the display. The design is subtle and poetic. The choice of the material, glass and mirrors, makes the design fragile. The format allows the display to be playful and movable. When the display is rotated, it changes the pattern and the colors.
We designed a display that stands by itself, and we designed a display that is a product bound. The product bound design contains a product description on the left. This definition includes the product number, production date and brand logo.
This concept is created as an assignment for the Willem de Kooning academy in Rotterdam in collaboration with Sharmaine Zuidgeest & Hester de Wolf. / 2012